hotel tonight
Hotel Tonight is an Online Travel Booking app which allows users to find nearby hotel listings for that night at special or reduced prices.
Adding the Sort Feature
After conducting some User Research, we found that people really liked the app, and the service of being able to pick out a great hotel deal at the last minute really resonated with the core demographic of adventure-seeking experience lovers.
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Adding the Sort Feature
We found the best way to improve the experience of this app was to let users find their hotel based on what kind of experience they were looking for using built-in categories the app was already using.
Sorting Hip Hotels
Once the categories were mapped to the sort feature, we used Sketch and InVision to create a clickable prototype.
Sorting out the High Rollers
The new Sort feature allows users to jump right to the type of experience they want - with one step.
Our experience-focused users are busy living their best lives, and Hotel Tonight already allowed for some minimal tracking notifications. But there was an opportunity for the app to recognize when the user might need a "Hotel Tonight" experience.
Using location settings, configured easily by the user, the app can anticipate the user's needs and offer great hotel deals at just the right time.